Consider the direct and indirect impact of negative stereotypes like Willy Loman in Death of a Salesman; on the surface “joyous selling” is absurd.
To potentially achieve emotional intoxication through selling, that is: heroic selling. To take a profession often disparaged and transform it into something sublime.
What makes business development heroic is opening the closed mind, bringing the prospect who says “I’m good” to explore new ideas. This is why salespeople are heroes.