Overcome the “Tyranny of the OR”

Tyranny of the OR

 

There are so many false alternatives in selling – for instance:

 

  1. Should I do customer service or business development
  2. Should I form a social relationship or a business relationship
  3. Should I fill out the paperwork or should I sell?

We help you substitute an “AND” for an “OR” – overcome the “Tyranny of the OR”.