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Urgency Based Selling

From Forbes.com – Tell Powerful Stories

March 26, 2019

Powerful stories provide emotional reality and authenticity to our communication, developing trust. This is especially important for salespeople, as they can oftentimes be perceived as self-interested as opposed to advocating for the customer. This leads to skepticism.

When illustrating the power of skepticism, I like to tell the story of the “Sunny Day Used Car.” It’s a story we can tell prospects to show we understand their perspective.

To read the entire article on Forbes.com, please click here:

 

https://www.forbes.com/sites/forbescoachescouncil/2019/03/26/telling-stories-to-counter-prospect-skepticism/#5143e69a75d1

 

 

An Introduction to Urgency Based Selling

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