- Helping Salespeople Do the Impossible. We awaken and develop your self-reliant hero.
- Call (201) 415 – 3447
Powerful stories provide emotional reality and authenticity to our communication, developing trust. This is especially important for salespeople, as they can oftentimes be perceived as self-interested as opposed to advocating for the customer. This leads to skepticism.
When illustrating the power of skepticism, I like to tell the story of the “Sunny Day Used Car.” It’s a story we can tell prospects to show we understand their perspective.
To read the entire article on Forbes.com, please click here: