From Forbes.com – Tell Powerful Stories

Powerful stories provide emotional reality and authenticity to our communication, developing trust. This is especially important for salespeople, as they can oftentimes be perceived as self-interested as opposed to advocating for the customer. This leads to skepticism.

When illustrating the power of skepticism, I like to tell the story of the “Sunny Day Used Car.” It’s a story we can tell prospects to show we understand their perspective.

To read the entire article on Forbes.com, please click here:

https://www.forbes.com/sites/forbescoachescouncil/2019/03/26/telling-stories-to-counter-prospect-skepticism/#5143e69a75d1