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Urgency Based Selling

From – Tell Powerful Stories

March 26, 2019

Powerful stories provide emotional reality and authenticity to our communication, developing trust. This is especially important for salespeople, as they can oftentimes be perceived as self-interested as opposed to advocating for the customer. This leads to skepticism.

When illustrating the power of skepticism, I like to tell the story of the “Sunny Day Used Car.” It’s a story we can tell prospects to show we understand their perspective.

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An Introduction to Urgency Based Selling

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