Month: February 2018
Break the pigeon hole
February 25, 2018Why do customers buy product A, but not service B? Why do they pigeon hole us? We need a breakthrough move - bold vision, bold behavior and proving to the skeptic. To read the essay, please click.…
Redefining Customer Advocacy – A Revolutionary Approach
February 10, 2018Are you a strong customer advocate? It's not enough to help prospects and customers meet their stated needs. We have to help them define what they need, as part of our advocacy. Bring them Type…
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